Showing posts from May, 2010

Offline Marketing With a Better Business Card

If you are doing any sort of publicity, advertising or marketing in Japan, then you need a business card. In this country, a business card is a must. 

But is your business card boring and forgettable?

I think I have one of the best business cards around...
One of my favorite writers is a guy named Gary North. Gary writes for Lew Rockwell and he also sends out a weekly newsletter with tips on making and saving money. I highly recommend it. Gary gives out great information in his articles and newsletter for free! You can find it at the link above.Divorce Lawyer's business card
Interestingly, Gary's newsletter this week was about a topic that I had written on yet never posted, yet I think about it every time I hand out my business card. Gary's weekly newsletter had great advice about business cards. I had never posted the article I wrote and it sat in my "edit bin" for months, because I thought what I had written was only half the equation. I was right. Gary had it pin-…

Make a Press Release Every Week

Creating a buzz is always hard work, but you can increase your chances of doing so by operating like a weekly magazine publisher and making a weekly press release. It doesn't matter if you don't have "Big" news every week... The important thing is that you use your creativity to make something newsworthy every week so that it merits a press release.

Some good folks have asked, "What is the best way to keep in the public eye?" Of course there are many ways, but one of the best and most profitable ways to do so is to create continual press releases about you, your company and product or service; and do it every week religiously.

女性自身 Josei Jishin (Women's Confidence)Josei Jishin is Japan's oldest and most popular women's magazineOver 50 years of gossip and still going strong.

Think about those weekly magazines; it is incredibly difficult to come up every week with an interesting jacket and headline that sells magazines. But they work at it and come…

Read Books. Improve Yourself... You Are the Only Asset You Really Have.

If you want to make it in today's world, then you need to read books. Lot's of them. I especially recommend books on business and Internet marketing. Today I will recommend some of my favorites.

The reason you need to read books is that books help you to improve yourself and to learn.

Are you indispensable?

Many people say that now is the digital age and if you do not have command of IT and the Internet, then you are doomed to failure. I might agree. But I'd also like to point out that today, and as has been the case for a thousand years, the successful, educated, and wealthy read books. The future will be no different; the  people who do not read books are left behind.

If you do not read books and watch even a little bit of TV, I suggest that you stop the TV immediately and start on books. Watching TV is a displacement of time that could be used for more important, fruitful endeavors. Even reading a novel is better for your brain as, with a novel, your imagination is at allow…

What Should My Corporate Web-Page Look Like?

Lots of people ask me to show them a good example of what a corporate web page should look like... That's a tough question to answer. But I'm going to show you two ideas that might get your brain working and point you in the right direction.

Of course what your corporate web page looks like depends a lot on what kind of business you are in. If you are Toy-R-Us, then your site might be fun and colorful... But this type of image is not good for a company that does, say, Liposuction or performs frontal lobotomies. So spend a lot of time thinking about what your company stands for...

As I have mentioned in other posts, here, and here, you have to give in order to get people to come visit your site; people have to be motivated to go to your site or they won't come. They'll be motivated by free give-aways or by free content that is useful and beneficial to them.

Anyway, I do not want to get into a long discussion about what the difference between Web 1.0 and Web 2.0 at this mom…

Social Media for Businesses - Create an Online Persona

Creating a useful and powerful way to utilize social media for businesses and corporations can be tricky. Social media is not conducive to "in-your-face" advertising. In fact, if a company is not careful using social media such as Twitter or Mixi to sell product, it can completely backfire and be a total turn-off. A good way to get many people to stop following your, say, Twitter account or blog is to consistently bombard them with information that says, "Buy Me!" or "Sale!" Not cool. Think about it... Would you look forward to, or like to read, blogs or tweets like that?

American icon Betty Crocker sold millions... 
She never existed except on boxes and TV
For your websites and social media to be effective, they need to give and not to take. The killer blog and/or Twitter will be giving away great content for free and doing it consistently. Then the receivers pass the information on for you.

Just as your website should not be a one-way sales brochure, so sh…

USA Bankrupt by 2015

Read this!

...the national debt in the US (on a gross basis) will climb to above 100pc of GDP by 2015 – a far steeper increase than almost any other country!

Where to Buy Physical Gold in Tokyo

Today I have been running around like a chicken with its head cut off but I wanted to reply to a friend who asked, "Where is the best place in Tokyo to buy physical gold?"

Well, I don't usually do this sort of thing (because someone is sure to say, "I know someplace better!"), but let me tell you the best place I've found (I mean, price and service-wise).

The place is called, Tokyo Kikinzoku Jiganenten. It is 30 seconds walk from the South Exit of Okachimachi Station.

Tokyo Kikinzoku Jiganenten KK
5-21-7 Ueno, Taito-Ku,
Tokyo, Japan 110-0005

株式会社東京貴金属地金店〒110-0005東京都台東区上野5丁目21番7号TEL 03-3836-0050FAX 03-3836-0214テレフォンサービス03-3836-2200


Another good thing about this place is that if you buy over the "legal limit" that must be reported to the tax office, they will allow you to buy without giving your name and address.

Thanks to those businesses who still support the free market! I mean, we buy the gold so that we don't have to pay …